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What is the Meaning of ‘Effective?’
The ability of humans to ask probing questions on any phenomenon, including questions about problems that do not yet exist today, is one of our major advantages over machines. One question a friend often asked me years ago was, “You’ve been very busy, but are you effective?” His question begs another question, “What is effective?” On the question “What is effective financial risk management?” the ubiquitous word ‘effective’ appears again. This two-part article explores and attempts to answer that question in a way that would interest practitioners and stakeholders alike. First, let’s break the clause ‘effective financial risk management’ into different parts, explain each part to see what picture emerges and then reassemble all of them together. Let’s start with the elusive term 'effective.’ Everyone agrees that this word is overused, but what is a good alternative? So, we turn to Peter Drucker, the father of modern management thinking. ‘To be efficient,’ according to Drucker, is doing things right, whereas ‘to be effective’ refers to doing the right things. Drucker further emphasized that no amount of efficiency can compensate for a lack of effectiveness. If you are on a highway, efficiently weaving your way through traffic, you are not effective if you are headed in the wrong direction. Therefore, ‘effective’ financial risk management refers to doing the right things for the reason financial risk management exists in organizations.
Dissecting ‘Financial Risk Management’ by Grouping the Terms
Next up in our definitional journey is splitting the term ‘financial risk management’ into the two-word phrases: ‘financial risk’ and ‘risk management’ for more insights.
‘Financial Risk’ Management
Starting with the phrase ‘financial risk’ allows us to describe financial risk management as the ‘management’ of financial risks. Financial risks are typically readily quantifiable and easily denominated in monetary terms. The International Organization for Standardization’s practical guidelines on risk management (ISO 31000:2018, Appendix B) identifies three risk classes, namely strategic risks, operational risks and financial risks. Our focus here is financial risks of which examples mentioned in that ISO document include credit risk, market risk and inflation risk. Other examples of financial risks identified by the scholarly literature include the potential for monetary loss arising from interest rates, pricing, foreign exchange, accounting, taxation, liquidity, cash flow, currency and financial instrument value risk.
The ability of humans to ask probing questions on any phenomenon, including questions about problems that do not yet exist today, is one of our major advantages over machines
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